Banner, Bunting, Backdrop and Billboard

Characteristics of effective content presentation:

(a) Legibility and illegibility – May be read at a glance or easily legible even when inadvertently read. This is dependent on the use of sentences and illustrations which are simple and attractive.

(b) Focus – centres on main message.

(d) Layout arrangement following the letter “Z” (top left to bottom right). This, together with the order of illustration as well as appropriate lettering, will attract the public’s attention.

(e) Use of colour should be in contrast to the colour of the surroundings so that the banner/bunting and billboard is a focal point when viewed.

(f) Use dominant images and avoid using complex images.

(g) Branding is highlighted and corporate identity, together with contact details of the information provider are clearly displayed.

(h) Size and height of the banners/buntings and billboards must correspond with the range of vision; and

(i) Location should be strategic.

The following are the main details to be included on banners, buntings, backdrops and billboards:

(a) Main topic

(b) Brief information pertaining to the activity, product and message

(d) Corporate identity, name of information provider and contact address, if necessary

Design and content of banners, buntings, backdrops and billboards varies, depending on the promotional/publicity needs, like target audience, size, format/style, location, and others. Examples shown provide a notion of the logo positioning and content of the banners, buntings, backdrops and billboards. In most instances, the UTM logo should be positioned at the main location, namely at the upper middle or right upper corner of the banners, buntings, backdrops and billboards

Ciri-ciri Banner/Bunting yang berkesan :-

i) Keterbacaan dan ketakterbacaan – Boleh dibaca dengan hanya sekali pandang atau mudah dibaca secara tidak sengaja. Hal ini bergantung pada penggunaan ayat dan ilustrasi yang ringkas dan menarik,

ii) Fokus – Tumpuan kepada mesej utama,

iii) Libatkan khalayak dengan mencipta dialog dan bukan monolog,

iv) Susunan reka letak mengikut tulisan abjad “Z” (kiri atas ke kanan bawah) dan susunan ilustrasi dan huruf yang sesuai akan menambah daya tarikan kepada khalayak,

v) Penggunaan warna haruslah kontra dengan warna persekitaran supaya banner/bunting dan papan iklan tersebut menjadi tumpuan utama apabila dipandang,

vi) Gunakan imej yang dominan dan elakkan dari menggunakan imej yang kompleks,

vii) Serlahkan jenama dan jelaskan identiti korporat pengeluar maklumat dan maklumat untuk dihubungi,

viii) Saiz dan ketinggian banner/bunting dan papan iklan mestilah sesuai dengan jarak penglihatan; dan

ix) Lokasi yang strategik.