The Corporate Communication Unit provides support in :

• Selecting topics of media interest
• Using the right media for your particular target group
• Choosing appropriate channels of communication with the media
• Planning of media communication from press releases to press conferences
• Implementing media communication
• Monitoring media impact

To acquire and maintain a successful image in the public domain, it is essential to have continuity and consistency. The Corporate Communication Unit helps design and develop a comprehensive, tailored PR strategy for university in implementing strategies.

Simply tell us your aims. We will work with you to identify target groups and your key message, and we will help you to develop an appropriate PR concept.

The UTM Corporate Affairs corporate comm unit works with local, regional and national media to secure coverage for the University. Through well-built relationships with faculty and staff, stories are identified and developed about academic programs, research initiatives, faculty accomplishments, general higher education topics and student life issues. Through the distribution of news releases, pitching and placing stories, arranging media visits and other forms of formal communication, this function seeks opportunities to position the university to expose and present the university experts, events, news and good names.

For more information about the University’s media relation contact Ms. Rohaizan at 07-553008 or email to rohaizan@utm.my.